In recent years, the overseas store industry has seen a significant shift towards digital operations and intelligent services, particularly in the realm of customer relationship management (CRM). This trend has been driven by the increasing demand for personalized and seamless customer experiences, as well as the need for businesses to adapt to the rapidly evolving digital landscape. One of the key trends in CRM in the overseas store industry is the adoption of digital platforms and tools to streamline customer interactions and enhance the overall customer experience. This includes the use of customer relationship management software, social media platforms, and mobile apps to engage with customers, gather data, and provide personalized services. These digital tools allow businesses to better understand their customers' preferences and behavior, and tailor their offerings accordingly. Another important trend in CRM in the overseas store industry is the integration of intelligent services, such as artificial intelligence (AI) and machine learning, into customer relationship management processes. These technologies enable businesses to automate and optimize various aspects of customer interactions, such as customer support, sales, and marketing. For example, AI-powered chatbots can provide instant and personalized assistance to customers, while machine learning algorithms can analyze customer data to identify trends and predict future behavior. Furthermore, there is a growing emphasis on data-driven decision-making in CRM in the overseas store industry. Businesses are increasingly leveraging customer data to gain insights into their preferences, behavior, and needs, and using this information to inform their CRM strategies. This includes the use of advanced analytics and reporting tools to track and measure the effectiveness of CRM initiatives, as well as the implementation of data-driven marketing and sales strategies. Overall, the shift towards digital operations and intelligent services in CRM in the overseas store industry is driven by the need to adapt to changing customer expectations and behavior, as well as the opportunities presented by new technologies. Businesses that embrace these trends are better positioned to deliver personalized and seamless customer experiences, gain valuable insights into their customers, and drive business growth. In conclusion, the trends in CRM in the overseas store industry are increasingly focused on digital operations and intelligent services. Businesses are leveraging digital platforms and tools, integrating intelligent services, and embracing data-driven decision-making to enhance their customer relationships and drive business success. As the digital landscape continues to evolve, it is likely that these trends will continue to shape the future of CRM in the overseas store industry.