In the overseas store industry, customer relationship management (CRM) has become an increasingly important aspect of business operations. As the industry continues to evolve, the key development direction of CRM trend analysis is personalized customer experience. This trend is driven by the growing demand for a more tailored and individualized approach to customer interactions, as well as the advancements in technology that enable businesses to gather and analyze customer data more effectively. Personalized customer experience is the practice of using customer data and insights to create tailored interactions and offerings that meet the specific needs and preferences of individual customers. This approach allows businesses to build stronger relationships with their customers, increase customer loyalty, and ultimately drive sales and revenue. One of the key drivers of the personalized customer experience trend is the increasing availability of customer data. With the rise of digital and mobile technologies, businesses are able to gather a wealth of information about their customers, including their purchase history, browsing behavior, and demographic information. This data can be used to create more targeted marketing campaigns, personalized product recommendations, and customized promotions that are more likely to resonate with individual customers. In addition to data, advancements in technology have also played a significant role in driving the personalized customer experience trend. Customer relationship management systems have become more sophisticated, allowing businesses to track and analyze customer interactions across multiple channels, including in-store, online, and mobile. This enables businesses to gain a more comprehensive understanding of their customers and their preferences, and to deliver more personalized experiences across all touchpoints. Furthermore, the rise of artificial intelligence and machine learning has also contributed to the personalized customer experience trend. These technologies enable businesses to automate the process of analyzing customer data and identifying patterns and trends that can be used to personalize customer interactions. For example, AI-powered chatbots can provide personalized customer support and recommendations based on a customer's past interactions and preferences. Overall, the personalized customer experience is the key development direction of CRM trend analysis in the overseas store industry. By leveraging customer data and advancements in technology, businesses can create more tailored and individualized experiences that meet the specific needs and preferences of their customers. This approach not only helps businesses build stronger relationships with their customers but also drives sales and revenue in an increasingly competitive market. As the industry continues to evolve, businesses that prioritize personalized customer experience will be better positioned to succeed in the long term.