Social network analysis (SNA) is a powerful tool that can be applied to customer stratification in the context of overseas store system customer relationship management (CRM). By utilizing SNA, businesses can effectively mine and classify customer relationships to better understand their customer base and tailor their marketing strategies accordingly. One of the key benefits of using SNA in customer stratification is its ability to identify and analyze the relationships between customers. By mapping out the connections and interactions between customers, businesses can gain valuable insights into the social structure of their customer base. This can help businesses identify influential customers, key opinion leaders, and potential brand advocates, allowing them to target their marketing efforts more effectively. Furthermore, SNA can also be used to identify customer clusters or communities within the customer base. By analyzing the connections and interactions between customers, businesses can identify groups of customers who share similar characteristics or behaviors. This can help businesses tailor their marketing strategies to better meet the needs and preferences of different customer segments, ultimately leading to more personalized and targeted marketing campaigns. In addition, SNA can also be used to identify potential cross-selling and upselling opportunities within the customer base. By analyzing the relationships between customers and their purchasing behaviors, businesses can identify potential opportunities to promote related products or services to existing customers. This can help businesses increase customer lifetime value and drive additional revenue from their existing customer base. Overall, the application of SNA in customer stratification within the context of overseas store system CRM can provide businesses with valuable insights into their customer base. By analyzing the relationships between customers, businesses can identify influential customers, customer clusters, and potential cross-selling opportunities, ultimately leading to more effective and targeted marketing strategies. In conclusion, the application of social network analysis in customer stratification within the context of overseas store system CRM can provide businesses with valuable insights into their customer base. By analyzing the relationships between customers, businesses can identify influential customers, customer clusters, and potential cross-selling opportunities, ultimately leading to more effective and targeted marketing strategies. This can ultimately lead to increased customer satisfaction, loyalty, and revenue for businesses operating in the overseas store system.