Demographics and customer stratification are essential components of any successful customer relationship management (CRM) system, especially for overseas store systems. Understanding the demographic characteristics of customers and effectively classifying them can help businesses tailor their marketing strategies and improve customer satisfaction. Demographic characteristics analysis involves studying the various attributes of a customer base, such as age, gender, income level, education, occupation, and location. By analyzing these demographic factors, businesses can gain valuable insights into the preferences, behaviors, and needs of their customers. This information can be used to create targeted marketing campaigns, develop personalized product offerings, and enhance the overall customer experience. Customer stratification, on the other hand, involves categorizing customers into different segments based on their purchasing behavior, loyalty, and value to the business. This process allows businesses to identify their most valuable customers, as well as those with the potential for growth. By stratifying customers, businesses can allocate resources more effectively, prioritize customer service efforts, and tailor their marketing strategies to specific customer segments. In the context of overseas store systems, demographic characteristics analysis and customer stratification become even more crucial. Operating in a foreign market presents unique challenges, such as cultural differences, language barriers, and varying consumer behaviors. By understanding the demographic makeup of their overseas customer base, businesses can adapt their products, services, and marketing strategies to better meet the needs and preferences of their international customers. Furthermore, customer stratification can help overseas store systems identify high-value customers in different regions or countries, allowing them to focus their efforts on retaining and growing these customer segments. This can be particularly important for businesses with limited resources, as it enables them to prioritize their marketing and customer service efforts in the most impactful areas. Implementing an effective CRM system that incorporates demographic characteristics analysis and customer stratification can provide overseas store systems with a competitive advantage in the global marketplace. By leveraging data-driven insights, businesses can better understand their international customer base, tailor their offerings to meet their needs, and ultimately drive customer loyalty and satisfaction. In conclusion, demographics and customer stratification are essential components of overseas store system CRM. By analyzing the demographic characteristics of their customer base and effectively classifying customers into different segments, businesses can gain valuable insights, tailor their marketing strategies, and improve the overall customer experience. In the increasingly competitive global marketplace, leveraging these insights can be the key to success for overseas store systems.