Geographic Information System (GIS) is a powerful tool that has been widely used in various fields, including customer stratification in the retail industry. In this article, we will delve into the application of GIS in customer stratification, specifically in the overseas store system CRM customer location analysis and classification. GIS allows retailers to analyze and visualize customer data based on their geographic location. By integrating customer data with geographic information, retailers can gain valuable insights into customer behavior, preferences, and purchasing patterns. This information can then be used to segment customers into different groups, or "strata", based on their location and other relevant factors. One of the key applications of GIS in customer stratification is in the overseas store system CRM. By analyzing customer location data, retailers can identify clusters of customers in different geographic areas. This information can be used to tailor marketing and promotional strategies to specific customer segments, based on their location and preferences. Furthermore, GIS can also be used to classify customers based on their location and other demographic or behavioral factors. By overlaying customer data with geographic information, retailers can identify patterns and trends in customer behavior, such as purchasing frequency, average transaction value, and product preferences. This information can then be used to create targeted marketing campaigns and personalized promotions for different customer segments. In addition, GIS can also help retailers to optimize their store locations and distribution networks. By analyzing customer location data, retailers can identify areas with high customer density and demand, and use this information to make informed decisions about where to open new stores or distribution centers. This can help retailers to maximize their market reach and improve customer satisfaction by providing convenient access to their products and services. Overall, the application of GIS in customer stratification in the overseas store system CRM is a powerful tool for retailers to gain valuable insights into customer behavior and preferences based on their geographic location. By leveraging GIS technology, retailers can segment and classify customers, tailor marketing strategies, and optimize store locations to better serve their customers and improve business performance. As the retail industry continues to evolve, GIS will undoubtedly play an increasingly important role in customer stratification and overall business success.