The customer stratification model is a crucial aspect of customer relationship management (CRM) in overseas store systems. This model involves the segmentation of customers based on various criteria such as purchasing behavior, demographics, and psychographics. The purpose of this model is to effectively manage and cater to the diverse needs and preferences of different customer segments. The theory behind customer stratification management is rooted in the understanding that not all customers are the same. By categorizing customers into different segments, businesses can tailor their marketing strategies, product offerings, and customer service to better meet the specific needs of each segment. This, in turn, can lead to increased customer satisfaction, loyalty, and ultimately, higher profits. In practice, the customer stratification model involves the use of data analysis and customer profiling to identify and categorize different customer segments. This may include analyzing purchase history, frequency of visits, average spending, and other relevant data points. Once the segments are identified, businesses can then develop targeted marketing campaigns, personalized promotions, and customized product recommendations for each segment. Furthermore, the customer stratification model also plays a crucial role in resource allocation and inventory management. By understanding the preferences and purchasing behavior of different customer segments, businesses can optimize their inventory levels and ensure that the right products are available to the right customers at the right time. In overseas store systems, the customer stratification model becomes even more important due to the diverse cultural, social, and economic backgrounds of customers. By effectively stratifying customers, businesses can bridge the gap between different customer segments and create a more inclusive and personalized shopping experience for all customers. However, it is important to note that the success of the customer stratification model relies heavily on the accuracy and relevance of the data used for segmentation. Businesses must ensure that they have access to reliable and comprehensive customer data, and that they have the analytical capabilities to effectively segment and target different customer groups. In conclusion, the customer stratification model is a fundamental aspect of CRM in overseas store systems. By understanding and catering to the diverse needs of different customer segments, businesses can enhance customer satisfaction, loyalty, and profitability. However, the successful implementation of this model requires a deep understanding of customer data and the ability to effectively translate this data into actionable strategies.