Cross-cultural communication errors can lead to significant cultural conflicts in overseas store service customer relationship management (CRM). These conflicts can result in misunderstandings, frustration, and ultimately, loss of business. In this case analysis, we will explore some common cross-cultural communication errors and provide solutions for addressing cultural conflicts in overseas store service CRM. One common cross-cultural communication error is the use of language. In overseas store service CRM, language barriers can lead to misunderstandings and misinterpretations of customer needs and expectations. For example, a customer may ask for a specific product using a colloquial term that is not understood by the store staff, leading to frustration and dissatisfaction. To address this issue, companies can provide language training for their staff, or hire bilingual employees who can effectively communicate with customers in their native language. Another common cross-cultural communication error is the use of non-verbal communication. Different cultures have different norms and expectations regarding non-verbal communication, such as eye contact, gestures, and personal space. For example, in some cultures, direct eye contact is seen as a sign of respect and attentiveness, while in others, it may be considered rude or confrontational. To address this issue, companies can provide cultural sensitivity training for their staff, so they can better understand and adapt to the non-verbal communication norms of their customers. Additionally, cultural differences in customer service expectations can lead to conflicts in overseas store service CRM. For example, in some cultures, customers may expect a high level of personal attention and assistance from store staff, while in others, they may prefer to browse and shop independently. To address this issue, companies can develop cultural-specific customer service guidelines and training programs for their staff, so they can effectively meet the needs and expectations of customers from different cultural backgrounds. In conclusion, cross-cultural communication errors can lead to significant cultural conflicts in overseas store service CRM. However, by addressing common communication errors and providing cultural sensitivity training and guidelines for their staff, companies can effectively manage and resolve cultural conflicts, and provide a positive and satisfying customer experience for customers from different cultural backgrounds.