Cross-border service model: service innovation and management under the cultural integration of overseas store service CRM In today's globalized world, businesses are constantly seeking to expand their operations across borders. This has led to the need for a cross-border service model that can effectively manage and innovate services in different cultural contexts. One such model is the overseas store service CRM, which focuses on integrating cultural differences into the management and innovation of services. The overseas store service CRM is a customer relationship management system that is specifically designed to cater to the needs of overseas stores. It takes into account the cultural differences and challenges that come with operating in a foreign market and provides a framework for managing and innovating services in these contexts. One of the key aspects of the overseas store service CRM is its focus on cultural integration. This involves understanding the cultural nuances of the target market and adapting services to meet the needs and preferences of local customers. This can include everything from language and communication styles to product offerings and customer service practices. In addition to cultural integration, the overseas store service CRM also emphasizes service innovation. This involves constantly seeking new ways to improve and enhance the services offered to customers. This can include everything from developing new products and services to implementing new technologies and processes to improve the overall customer experience. Effective management is also a crucial aspect of the overseas store service CRM. This involves not only overseeing day-to-day operations but also developing strategies for long-term success in the target market. This can include everything from setting goals and targets to developing marketing and sales strategies that are tailored to the local market. Overall, the overseas store service CRM is a comprehensive model for managing and innovating services in a cross-border context. By focusing on cultural integration, service innovation, and effective management, businesses can effectively navigate the challenges of operating in a foreign market and provide high-quality services to customers. In conclusion, the overseas store service CRM is an important tool for businesses looking to expand their operations across borders. By integrating cultural differences into service management and innovation, businesses can effectively meet the needs of local customers and achieve long-term success in foreign markets.