Interpreting cultural differences is crucial in cross-cultural communication, especially in the context of overseas store service customer relationship management (CRM). When operating in a foreign market, companies must be aware of the potential barriers that can arise due to cultural differences and develop effective coping methods to ensure successful communication and customer satisfaction. One of the main barriers in cross-cultural communication is language. Different languages and dialects can lead to misunderstandings and misinterpretations, which can negatively impact the customer experience. To overcome this barrier, companies can invest in language training for their employees or hire local staff who are fluent in the language of the target market. Additionally, the use of translation services and multilingual signage can help bridge the language gap and improve communication with customers. Another barrier to cross-cultural communication is non-verbal communication. Gestures, body language, and facial expressions can vary significantly across cultures and may be misinterpreted by customers or employees. To address this barrier, companies can provide cultural sensitivity training to their staff, educating them on the non-verbal cues and communication norms of the target market. This can help employees avoid misunderstandings and navigate cross-cultural interactions more effectively. Cultural differences in customer expectations and preferences can also pose a challenge in overseas store service CRM. What is considered polite and respectful in one culture may be perceived as rude or inappropriate in another. To cope with this barrier, companies should conduct thorough research on the cultural norms and values of the target market and tailor their customer service strategies accordingly. This may involve adjusting service protocols, product offerings, and marketing approaches to align with the cultural preferences of the local customer base. In addition to these barriers, companies must also be mindful of the impact of cultural differences on conflict resolution and decision-making processes. In some cultures, direct confrontation and assertiveness may be valued, while in others, harmony and consensus-building are prioritized. Understanding these cultural nuances is essential for effective conflict resolution and decision-making in overseas store service CRM. In conclusion, interpreting cultural differences is essential for successful cross-cultural communication in overseas store service CRM. By identifying and addressing potential barriers such as language, non-verbal communication, customer expectations, and conflict resolution, companies can develop effective coping methods to navigate cultural differences and ensure positive customer experiences. Ultimately, cultural sensitivity and adaptability are key to building strong customer relationships in foreign markets.