In today's rapidly evolving business landscape, digital transformation has become a critical component for companies looking to stay competitive and relevant in the global market. This is especially true for companies operating in overseas store markets, where the need for effective customer relationship management (CRM) is essential for success. In order to navigate this complex and dynamic environment, it is imperative for companies to develop a future strategy that encompasses a strategic vision and planning route for CRM digital transformation. The first step in developing a future strategy for CRM digital transformation in overseas store markets is to establish a clear strategic vision. This involves defining the company's long-term goals and objectives for CRM, as well as identifying the key drivers and enablers of digital transformation. By understanding the specific needs and challenges of overseas store markets, companies can develop a strategic vision that is tailored to their unique circumstances and opportunities. Once the strategic vision has been established, the next step is to develop a planning route for CRM digital transformation. This involves identifying the necessary resources, capabilities, and technologies required to execute the strategic vision, as well as defining the specific initiatives and projects that will drive the digital transformation process. It is important for companies to take a holistic approach to planning, considering factors such as organizational structure, talent development, and change management in addition to technology and data infrastructure. In order to successfully execute the planning route for CRM digital transformation, companies must also consider the cultural and operational differences that exist in overseas store markets. This may involve adapting the digital transformation strategy to accommodate local market dynamics, consumer behaviors, and regulatory requirements. Additionally, companies should prioritize building strong partnerships and collaborations with local stakeholders to ensure the successful implementation of their digital transformation initiatives. Furthermore, it is essential for companies to continuously monitor and evaluate the progress of their CRM digital transformation efforts in overseas store markets. This involves establishing key performance indicators (KPIs) and metrics to measure the impact and effectiveness of digital transformation initiatives, as well as making adjustments and refinements to the strategy as needed. By maintaining a flexible and adaptive approach, companies can ensure that their CRM digital transformation efforts remain aligned with the evolving needs and dynamics of overseas store markets. In conclusion, developing a future strategy for CRM digital transformation in overseas store markets requires a strategic vision and planning route that is tailored to the unique challenges and opportunities of these markets. By establishing a clear strategic vision, developing a comprehensive planning route, and adapting to local market dynamics, companies can position themselves for success in the digital age.