Agile transformation is a critical process for organizations looking to adapt to the rapidly changing digital landscape, especially in overseas store markets. This transformation involves not only technological changes, but also organizational changes and management practices. In the context of customer relationship management (CRM) digital transformation, it is essential for organizations to adopt agile practices to stay competitive and meet the evolving needs of their customers. Organizational changes are a key aspect of agile transformation. This involves restructuring the organization to be more flexible, responsive, and customer-centric. In the context of overseas store markets, this may involve establishing cross-functional teams that are responsible for specific markets or regions. These teams should have the autonomy to make decisions and adapt to local market conditions, allowing for faster response times and better customer service. Management practices also play a crucial role in agile transformation. Traditional top-down management styles are often not conducive to agile practices, as they can stifle innovation and slow down decision-making processes. Instead, organizations need to adopt a more decentralized approach to management, empowering employees at all levels to make decisions and take ownership of their work. This can be particularly important in overseas store markets, where local knowledge and expertise are essential for success. In the context of CRM digital transformation, agile practices can help organizations to better understand and meet the needs of their customers. By using agile methodologies such as iterative development and continuous feedback, organizations can quickly adapt their CRM systems to changing customer preferences and market conditions. This can be particularly important in overseas store markets, where cultural differences and local preferences can have a significant impact on customer behavior. Overall, agile transformation is essential for organizations looking to succeed in overseas store markets. By making organizational changes and adopting agile management practices, organizations can better respond to the needs of their customers and stay ahead of the competition. In the context of CRM digital transformation, agile practices can help organizations to better understand and serve their customers, leading to improved customer satisfaction and business success.