In today's digital age, the protection of personal data has become a critical issue for businesses, especially those operating in overseas markets. With the increasing use of customer relationship management (CRM) systems for digital transformation, it is essential for companies to implement privacy protection strategies and technical means to safeguard the personal data of their customers. One of the key privacy protection strategies for CRM digital transformation in overseas store markets is to ensure compliance with local data protection laws and regulations. Different countries have different laws regarding the collection, storage, and use of personal data, and companies must ensure that they are in compliance with these laws. This may involve obtaining explicit consent from customers before collecting their personal data, implementing data minimization practices to only collect the necessary information, and providing customers with the ability to access and control their own data. In addition to legal compliance, companies can also implement technical means to protect the privacy of personal data in their CRM systems. This may include encryption of data both in transit and at rest, implementing access controls to limit who can access the data, and regularly updating and patching the CRM system to protect against security vulnerabilities. Companies can also consider using pseudonymization techniques to replace identifying information with pseudonyms, making it more difficult for unauthorized parties to access and misuse the data. Furthermore, companies should also consider the use of privacy-enhancing technologies (PETs) to protect personal data in their CRM systems. PETs are technologies that help to protect the privacy of individuals and the confidentiality of their personal data. This may include the use of anonymization tools to remove identifying information from the data, differential privacy techniques to add noise to the data to protect individual privacy, and secure multi-party computation to allow for data analysis without exposing the raw data. Overall, the protection of personal data in CRM digital transformation in overseas store markets requires a multi-faceted approach that combines legal compliance, technical means, and the use of privacy-enhancing technologies. By implementing these strategies, companies can build trust with their customers, demonstrate their commitment to privacy protection, and mitigate the risks associated with the collection and use of personal data. Ultimately, this will not only protect the privacy of individuals but also benefit the company by avoiding potential legal and reputational risks.