In recent years, the digital transformation of customer relationship management (CRM) has become increasingly important in overseas store markets. As businesses expand globally, they are faced with the challenge of effectively managing customer relationships across different countries and cultures. This has led to the development of new models and practices of CRM that are tailored to the specific needs of overseas store markets. One of the key drivers of CRM digital transformation in overseas store markets is the increasing use of technology to connect with customers. With the rise of social media, mobile apps, and e-commerce platforms, businesses now have more opportunities than ever to engage with their customers on a global scale. This has led to the development of new CRM models that focus on leveraging these digital channels to build and maintain customer relationships. Another important aspect of CRM digital transformation in overseas store markets is the need for personalized and localized customer experiences. As businesses expand into new markets, they must be able to understand and cater to the unique preferences and behaviors of customers in different countries. This has led to the development of new CRM practices that focus on collecting and analyzing customer data to create personalized marketing campaigns and customer experiences that resonate with overseas customers. Furthermore, the digital transformation of CRM in overseas store markets has also led to the development of new models for measuring and analyzing customer engagement. With the vast amount of data available from digital channels, businesses can now track and measure customer interactions in real-time, allowing them to gain valuable insights into customer behavior and preferences. This has led to the development of new CRM practices that focus on using data analytics to optimize customer engagement and drive business growth in overseas store markets. Overall, the digital transformation of CRM in overseas store markets has led to the development of new models and practices that are tailored to the specific needs of global businesses. By leveraging technology, personalization, and data analytics, businesses can now build and maintain strong customer relationships across different countries and cultures. As the global marketplace continues to evolve, it is clear that CRM digital transformation will play a crucial role in driving business success in overseas store markets.