In today's digital age, businesses are constantly seeking ways to optimize their processes and improve their overall performance. One way to achieve this is by using data to drive business process optimization. This is particularly important in the context of customer relationship management (CRM) digital transformation in overseas store markets. Implementing a successful CRM digital transformation in overseas store markets requires a strategic approach. One of the key implementation strategies is to leverage data to gain insights into customer behavior, preferences, and trends. By analyzing this data, businesses can better understand their customers and tailor their marketing and sales strategies to meet their needs. Another important implementation strategy is to integrate data from various sources, such as social media, customer feedback, and sales transactions, into the CRM system. This allows businesses to have a comprehensive view of their customers and their interactions with the brand, enabling them to make more informed decisions and provide personalized experiences. Furthermore, businesses should invest in advanced analytics tools to process and analyze the data effectively. These tools can help identify patterns, trends, and correlations in the data, which can be used to optimize business processes and improve customer engagement. In addition, businesses should prioritize data security and privacy when implementing CRM digital transformation. This involves implementing robust security measures to protect customer data and ensuring compliance with data protection regulations in overseas markets. Moreover, businesses should focus on training and upskilling their employees to effectively use data-driven insights to drive business process optimization. This involves providing employees with the necessary skills and knowledge to interpret and act on the data, as well as fostering a data-driven culture within the organization. Overall, using data to drive business process optimization in the context of CRM digital transformation in overseas store markets requires a holistic approach. It involves leveraging data to gain insights into customer behavior, integrating data from various sources, investing in advanced analytics tools, prioritizing data security and privacy, and upskilling employees. By implementing these strategies, businesses can effectively optimize their processes and improve their overall performance in overseas markets.