The case analysis "Technology and Management Balance in CRM Process Optimization of Overseas Store Enterprises" focuses on the challenges faced by overseas store enterprises in optimizing their CRM (Customer Relationship Management) processes. The case highlights the importance of striking a balance between technology and management in order to effectively optimize the CRM process. One of the key challenges identified in the case is the overreliance on technology in CRM processes. Many overseas store enterprises invest heavily in CRM software and tools, hoping that these technological solutions will automatically improve their customer relationships. However, the case argues that technology alone is not sufficient to optimize the CRM process. Instead, a balanced approach that combines technology with effective management practices is necessary. The case emphasizes the need for overseas store enterprises to align their CRM processes with their overall business strategy. This requires effective management and leadership to ensure that the CRM technology is being used in a way that supports the organization's goals and objectives. Additionally, the case suggests that enterprises should focus on training and developing their employees to effectively use the CRM technology and to understand the importance of customer relationships. Furthermore, the case highlights the importance of data management in CRM optimization. While technology can provide valuable customer data, it is up to the management to effectively analyze and utilize this data to improve customer relationships. This requires a strategic approach to data management and the implementation of processes that allow for the effective use of customer data. In conclusion, the case analysis "Technology and Management Balance in CRM Process Optimization of Overseas Store Enterprises" emphasizes the importance of balancing technology and management in the optimization of CRM processes. Overseas store enterprises must not only invest in the right CRM technology but also focus on effective management practices that align with their business strategy. By striking this balance, enterprises can improve their customer relationships and ultimately drive business success.