In today's global business environment, overseas store companies are constantly seeking ways to improve their customer relationship management (CRM) processes in order to stay competitive and meet the needs of their diverse customer base. One effective way to achieve this is by using employee feedback to identify areas for improvement and enhance the execution efficiency of CRM processes. Employee feedback is a valuable source of information that can provide insights into the strengths and weaknesses of current CRM processes. By actively seeking input from employees who are directly involved in the execution of these processes, overseas store companies can gain a better understanding of the challenges they face and the opportunities for improvement. This feedback can be gathered through surveys, focus groups, one-on-one interviews, or other communication channels, and should be collected on a regular basis to ensure that the company stays informed about the evolving needs and expectations of its employees. Once employee feedback has been collected, it is important for overseas store companies to analyze and act on the insights gained. This may involve identifying common themes or patterns in the feedback, prioritizing areas for improvement, and developing action plans to address the identified issues. For example, if employees consistently report that they are struggling with outdated CRM software, the company may need to invest in new technology or provide additional training to improve their proficiency with the existing system. In addition to addressing specific pain points, employee feedback can also be used to drive broader improvements in the execution efficiency of CRM processes. For example, if employees express a desire for more streamlined communication channels with customers, the company may explore the implementation of new communication tools or the development of standardized communication protocols. By actively involving employees in the process of identifying and implementing improvements, overseas store companies can foster a culture of continuous improvement and innovation within their organization. Furthermore, employee feedback can also be used to measure the impact of changes made to CRM processes and to identify further areas for improvement. By regularly soliciting feedback from employees, overseas store companies can track the effectiveness of their initiatives and make adjustments as needed to ensure that their CRM processes continue to evolve in line with the needs of their employees and customers. In conclusion, employee feedback is a powerful tool that overseas store companies can use to improve the execution efficiency of their CRM processes. By actively seeking and acting on employee insights, companies can identify areas for improvement, drive broader process enhancements, and measure the impact of their initiatives. Ultimately, this approach can help overseas store companies to build stronger, more effective CRM processes that enable them to better serve their customers and stay ahead in the global marketplace.