In today's globalized business environment, overseas store enterprises face the challenge of managing customer relationships across different locations. Customer Relationship Management (CRM) is crucial for these enterprises to maintain and grow their customer base. However, the traditional CRM processes may not be efficient enough to meet the demands of overseas store enterprises. To address this issue, it is essential to optimize the CRM process by choosing suitable mobile applications that can improve process execution efficiency. One of the key factors in optimizing the CRM process for overseas store enterprises is the use of mobile applications. Mobile applications provide the flexibility and mobility that is essential for managing customer relationships across different locations. By choosing suitable mobile applications, overseas store enterprises can streamline their CRM processes and improve the efficiency of their operations. When choosing mobile applications for CRM process optimization, it is important to consider the specific needs and requirements of overseas store enterprises. The chosen mobile applications should be able to integrate with the existing CRM systems and provide the necessary features and functionalities to support the unique challenges of managing customer relationships across different locations. For example, mobile applications that offer real-time access to customer data, sales information, and communication tools can greatly improve the efficiency of CRM processes for overseas store enterprises. These applications can enable sales representatives and customer service teams to access and update customer information on the go, leading to better customer engagement and satisfaction. Furthermore, mobile applications that provide analytics and reporting capabilities can help overseas store enterprises to gain valuable insights into customer behavior and preferences. This can enable them to make informed decisions and tailor their marketing and sales strategies to better meet the needs of their customers. In addition, mobile applications that offer collaboration and communication tools can facilitate better coordination and communication among teams across different locations. This can lead to improved teamwork and productivity, ultimately enhancing the overall CRM process for overseas store enterprises. Overall, choosing suitable mobile applications to improve process execution efficiency is crucial for optimizing the CRM process for overseas store enterprises. By leveraging the right mobile applications, these enterprises can streamline their CRM processes, improve customer relationships, and ultimately drive business growth. It is important for overseas store enterprises to carefully evaluate their needs and choose mobile applications that can effectively support their unique requirements for managing customer relationships across different locations.