Natural language processing (NLP) technology has revolutionized the way businesses communicate with their customers. In the context of personalized customer relationship management (CRM) services in overseas stores, NLP can play a crucial role in improving the communication effect and enhancing the overall customer experience. One of the key challenges faced by overseas stores is the language barrier. Customers from different countries may speak different languages, making it difficult for store staff to effectively communicate with them. NLP technology can help overcome this challenge by enabling real-time translation of customer queries and feedback. This allows store staff to understand and respond to customer needs in their native language, leading to improved communication and a more personalized experience. Furthermore, NLP can be used to analyze customer feedback and sentiment in different languages, providing valuable insights into customer preferences and behavior. By understanding the nuances of customer language, overseas stores can tailor their CRM services to better meet the needs of their diverse customer base. For example, NLP can be used to identify common customer complaints or requests, allowing stores to proactively address these issues and improve customer satisfaction. In addition, NLP technology can be integrated with chatbots and virtual assistants to provide instant and personalized support to customers. These AI-powered tools can understand and respond to customer queries in multiple languages, providing a seamless and efficient communication channel for overseas stores. By leveraging NLP-powered chatbots, stores can offer round-the-clock support to their customers, regardless of their location or time zone. Another important application of NLP in personalized CRM services is the analysis of customer interactions across different communication channels, such as social media, email, and online reviews. By using NLP to analyze and categorize customer feedback, overseas stores can gain valuable insights into customer preferences and behavior, allowing them to tailor their CRM strategies accordingly. Overall, the use of NLP technology in personalized CRM services for overseas stores can significantly improve the communication effect and enhance the overall customer experience. By overcoming language barriers, analyzing customer feedback, and providing personalized support, NLP can help overseas stores build stronger relationships with their customers and drive business growth in international markets. As the global marketplace continues to expand, the use of NLP in personalized CRM services will become increasingly important for overseas stores looking to effectively communicate with their diverse customer base.