In today's globalized world, businesses are constantly looking for ways to attract and retain customers, especially in the competitive retail industry. One effective strategy for overseas stores to achieve this is by offering personalized customer relationship management (CRM) services. By establishing a personalized points plan to encourage customer consumption, overseas stores can create a more engaging and rewarding shopping experience for their customers. Personalized CRM services involve tailoring the shopping experience to meet the individual needs and preferences of each customer. This can be achieved through the use of customer data and analytics to understand their shopping habits, preferences, and purchasing behavior. By leveraging this information, overseas stores can create targeted marketing campaigns, personalized promotions, and loyalty programs that resonate with their customers on a personal level. One of the most effective ways to implement personalized CRM services is by establishing a points plan that rewards customers for their consumption. This can be done by offering points for every purchase made, with the ability to redeem these points for discounts, free products, or other rewards. By offering a personalized points plan, overseas stores can incentivize customers to continue shopping with them, while also creating a sense of exclusivity and appreciation for their loyalty. Furthermore, a personalized points plan can also be used to encourage specific consumer behaviors, such as repeat purchases, referrals, or social media engagement. For example, overseas stores can offer bonus points for customers who refer their friends or share their purchases on social media, thereby increasing brand awareness and customer acquisition. In addition to encouraging customer consumption, a personalized points plan can also provide valuable insights into customer behavior and preferences. By tracking the points earned and redeemed by each customer, overseas stores can gain a better understanding of their customers' shopping habits and preferences. This data can then be used to further personalize the shopping experience, by offering targeted promotions and recommendations based on their past purchases and point redemptions. Overall, personalized CRM services, such as a personalized points plan, can be a powerful tool for overseas stores to attract and retain customers. By creating a more engaging and rewarding shopping experience, overseas stores can build stronger relationships with their customers, increase customer loyalty, and ultimately drive sales and revenue. As the retail industry continues to evolve, personalized CRM services will become increasingly important for overseas stores to stay competitive and succeed in the global market.