In today's globalized world, personalized customer relationship management (CRM) services have become increasingly important for overseas stores to attract and retain customers. One way to improve the shopping experience of personalized CRM services is by using shopping preference data. By analyzing this data, overseas stores can gain valuable insights into their customers' preferences and behaviors, allowing them to tailor their CRM services to better meet their customers' needs. One way to use shopping preference data to improve the shopping experience of personalized CRM services is by analyzing customers' purchase history. By understanding what products and services customers have purchased in the past, overseas stores can identify their preferences and tailor their offerings to better meet their needs. For example, if a customer has a history of purchasing athletic wear, the store can send them personalized recommendations for new athletic wear products or offer them exclusive discounts on related items. In addition to purchase history, overseas stores can also analyze customers' browsing and search history to gain insights into their preferences. By tracking the products and categories that customers are interested in, stores can personalize their website and marketing communications to better match their customers' interests. For example, if a customer frequently searches for hiking gear, the store can feature hiking-related products prominently on their website and send them targeted promotions for hiking gear. Furthermore, overseas stores can use shopping preference data to personalize their communication with customers. By understanding customers' preferences and behaviors, stores can send targeted marketing communications that are more relevant and engaging. For example, if a customer has a history of purchasing skincare products, the store can send them personalized skincare tips and recommendations, creating a more personalized and engaging shopping experience. Overall, by using shopping preference data, overseas stores can gain valuable insights into their customers' preferences and behaviors, allowing them to personalize their CRM services to better meet their customers' needs. This can lead to a more engaging and satisfying shopping experience for customers, ultimately leading to increased customer loyalty and sales for overseas stores. As such, leveraging shopping preference data is a crucial strategy for improving the shopping experience of personalized CRM services in overseas stores.