In today's globalized business environment, the overseas store industry is becoming increasingly competitive. Customer Relationship Management (CRM) is a crucial aspect of this industry, as it focuses on building and maintaining strong relationships with customers to drive sales and loyalty. However, in order to effectively manage CRM in the overseas store industry, it is essential to have strong organizational and management capabilities. One way to improve these capabilities is through project management courses. Project management courses provide individuals with the skills and knowledge needed to effectively plan, execute, and oversee projects. This includes managing resources, timelines, and budgets, as well as identifying and mitigating risks. These skills are highly transferable and can be applied to a wide range of industries, including the overseas store industry. By enrolling CRM talents in project management courses, organizations can help them develop the skills needed to effectively manage CRM initiatives. This includes implementing new CRM systems, launching marketing campaigns, and managing customer feedback and complaints. With a strong foundation in project management, CRM talents can better organize their work, set clear goals and objectives, and ensure that projects are completed on time and within budget. Furthermore, project management courses can also help CRM talents improve their communication and leadership skills. Effective communication is essential for managing CRM initiatives, as it involves working with cross-functional teams, external vendors, and customers. Project management courses can help CRM talents develop the skills needed to effectively communicate with stakeholders, resolve conflicts, and motivate team members. Additionally, project management courses can also help CRM talents develop a strategic mindset. This includes the ability to identify opportunities for improvement, prioritize initiatives, and align CRM efforts with overall business goals. By understanding how to effectively prioritize and manage projects, CRM talents can ensure that their efforts are focused on initiatives that will have the greatest impact on the organization. Overall, project management courses can play a crucial role in improving the organizational and management capabilities of CRM talents in the overseas store industry. By providing them with the skills and knowledge needed to effectively plan, execute, and oversee CRM initiatives, organizations can ensure that their CRM efforts are well-managed and aligned with overall business goals. This can ultimately lead to improved customer satisfaction, increased sales, and a stronger competitive position in the overseas store industry.