Strategic planning is a crucial process for any business, as it helps to identify and prioritize the key objectives and goals of the organization. One of the most commonly used tools in strategic planning is the SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats. This analysis helps businesses to understand their internal strengths and weaknesses, as well as the external opportunities and threats that they face. In addition to SWOT analysis, another important aspect of strategic planning is the analysis of customer relationship management (CRM) data, especially for businesses with overseas stores. This data can provide valuable insights into customer behavior, preferences, and trends, which can be used to inform strategic decision-making. When it comes to strategic planning, the application of SWOT analysis is essential for identifying the internal and external factors that can impact the business. By conducting a thorough SWOT analysis, businesses can gain a better understanding of their competitive position in the market, as well as the potential risks and opportunities that they face. This information can then be used to develop strategies that leverage the strengths of the business, address its weaknesses, capitalize on opportunities, and mitigate threats. In the context of overseas store systems, the application of SWOT analysis can be particularly valuable. For example, businesses can use SWOT analysis to assess the strengths and weaknesses of their overseas operations, as well as the opportunities and threats presented by the local market and competition. This can help businesses to make informed decisions about their overseas expansion strategies, such as whether to enter new markets, expand existing operations, or make changes to their product offerings. In addition to SWOT analysis, the analysis of CRM data from overseas store systems can provide valuable insights into customer behavior and preferences. By analyzing this data, businesses can gain a better understanding of the needs and preferences of their overseas customers, as well as the effectiveness of their marketing and sales strategies. This information can then be used to develop targeted marketing campaigns, improve customer service, and optimize product offerings to better meet the needs of overseas customers. Overall, the strategic planning application of SWOT analysis and overseas store system CRM data analysis is essential for businesses looking to expand their operations overseas. By leveraging these tools, businesses can gain a better understanding of their competitive position in overseas markets, as well as the needs and preferences of their overseas customers. This can help businesses to develop effective strategies for overseas expansion, improve customer satisfaction, and drive business growth.