Customer value assessment is a crucial step for overseas store enterprises to guide their CRM strategic planning. It involves evaluating the worth of a customer to the business, understanding their needs and preferences, and identifying opportunities to create value for them. Conducting customer value assessment can help overseas store enterprises to better understand their customers, improve their customer relationship management strategies, and ultimately drive business growth. To conduct customer value assessment, overseas store enterprises can follow these steps: 1. Identify key customer segments: The first step is to identify the different customer segments that the overseas store serves. This could include different demographics, geographic locations, or purchasing behaviors. By understanding the different customer segments, the enterprise can tailor their CRM strategies to better meet the needs of each group. 2. Collect customer data: Once the key customer segments have been identified, the next step is to collect data on these customers. This could include information such as purchase history, frequency of visits, average spend, and customer feedback. By collecting this data, the enterprise can gain insights into the value that each customer segment brings to the business. 3. Analyze customer value: With the customer data collected, the enterprise can then analyze the value of each customer segment. This could involve calculating the lifetime value of a customer, understanding their potential for repeat business, and identifying opportunities for upselling or cross-selling. 4. Understand customer needs and preferences: In addition to analyzing the value of each customer segment, it is important for overseas store enterprises to understand the needs and preferences of their customers. This could involve conducting surveys, gathering feedback, and analyzing customer behavior to identify opportunities to create value for them. 5. Develop CRM strategies: Based on the insights gained from the customer value assessment, overseas store enterprises can then develop CRM strategies to better serve their customers. This could involve personalized marketing campaigns, loyalty programs, improved customer service, and targeted promotions. By conducting customer value assessment, overseas store enterprises can gain a deeper understanding of their customers and their value to the business. This can help them to develop more effective CRM strategies, improve customer satisfaction, and ultimately drive business growth. It is an essential step for overseas store enterprises to guide their CRM strategic planning and ensure that they are meeting the needs of their customers in the most effective way.