In today's globalized market, overseas store companies are constantly seeking ways to improve their customer relationship management (CRM) and market positioning strategies. One effective approach to achieving this is by using consumer insights to guide their strategic planning. Consumer insights refer to the understanding of consumer behavior, preferences, and needs through various data sources such as surveys, social media, and sales data. By leveraging these insights, overseas store companies can gain a deeper understanding of their target market and tailor their CRM and market positioning strategies accordingly. First and foremost, consumer insights can help overseas store companies identify the specific needs and preferences of their target market. By analyzing consumer data, companies can gain valuable information about the buying habits, preferences, and pain points of their customers. This information can then be used to develop targeted CRM strategies that address these specific needs and preferences, ultimately leading to improved customer satisfaction and loyalty. Furthermore, consumer insights can also provide valuable information about the competitive landscape in overseas markets. By analyzing consumer data, companies can gain a better understanding of their competitors' strengths and weaknesses, as well as the key factors that influence consumer purchasing decisions. This information can then be used to develop market positioning strategies that differentiate the company from its competitors and appeal to the unique needs and preferences of the target market. In addition, consumer insights can also help overseas store companies identify new market opportunities and trends. By analyzing consumer data, companies can gain valuable information about emerging trends, changing consumer preferences, and untapped market segments. This information can then be used to develop innovative CRM strategies and market positioning strategies that capitalize on these opportunities and stay ahead of the competition. Overall, using consumer insights to guide overseas store companies' CRM strategic planning and market positioning strategies can lead to a more targeted and effective approach to customer engagement and market positioning. By leveraging consumer data, companies can gain a deeper understanding of their target market, identify new opportunities, and develop strategies that resonate with their customers. As a result, companies can improve customer satisfaction, loyalty, and ultimately drive business growth in overseas markets.