Personalized positioning strategy and overseas store enterprise CRM strategic planning are two important aspects of a company's marketing and customer relationship management. The relationship between these two strategies is crucial for the success of an overseas store enterprise. In this article, we will delve deeper into the connection between personalized positioning strategy and CRM strategic planning for overseas store enterprises. Firstly, personalized positioning strategy is the process of tailoring a company's products or services to meet the specific needs and preferences of individual customers. This strategy involves understanding the unique characteristics and preferences of different customer segments and creating targeted marketing campaigns and product offerings to appeal to these segments. On the other hand, CRM strategic planning focuses on building and maintaining strong relationships with customers through effective communication, customer service, and loyalty programs. The goal of CRM strategic planning is to enhance customer satisfaction, retention, and loyalty. The relationship between personalized positioning strategy and CRM strategic planning lies in the fact that both strategies are aimed at understanding and meeting the needs of individual customers. By implementing a personalized positioning strategy, overseas store enterprises can identify the specific needs and preferences of their customers in different markets and tailor their products and marketing efforts accordingly. This, in turn, can help in building stronger relationships with customers and enhancing customer satisfaction and loyalty, which are the key objectives of CRM strategic planning. Furthermore, personalized positioning strategy can also provide valuable insights and data that can be used to inform CRM strategic planning. By understanding the unique characteristics and preferences of different customer segments, overseas store enterprises can gather valuable information about their customers' behavior, purchasing patterns, and preferences. This data can then be used to develop more targeted and effective CRM strategies, such as personalized communication, loyalty programs, and customer service initiatives. In addition, the implementation of CRM strategic planning can also support the execution of personalized positioning strategy. By building strong relationships with customers and providing personalized experiences, overseas store enterprises can enhance customer loyalty and retention, which are essential for the success of personalized positioning strategy. Moreover, CRM strategic planning can help in tracking and analyzing customer data and feedback, which can be used to refine and improve personalized positioning strategies over time. In conclusion, personalized positioning strategy and overseas store enterprise CRM strategic planning are closely interconnected and mutually supportive. By understanding and meeting the specific needs and preferences of individual customers through personalized positioning strategy, overseas store enterprises can build stronger relationships with customers and enhance customer satisfaction and loyalty, which are the key objectives of CRM strategic planning. Therefore, it is essential for overseas store enterprises to integrate these two strategies and leverage their synergies to achieve sustainable growth and success in the global market.