Market positioning and differentiated marketing are essential strategies for attracting different customer groups. By understanding the needs and preferences of various customer segments, businesses can tailor their marketing efforts to effectively reach and engage with each group. Additionally, the implementation of Customer Relationship Management (CRM) practices in overseas store markets can further enhance customer satisfaction and loyalty. To carry out market positioning and differentiated marketing, businesses must first conduct thorough market research to identify the different customer groups within their target market. This involves analyzing demographic, psychographic, and behavioral data to understand the unique characteristics and preferences of each segment. Once these customer groups have been identified, businesses can then develop tailored marketing strategies and messages that resonate with each group. For example, a clothing retailer may identify two distinct customer segments within their target market: young, fashion-forward individuals and older, more conservative shoppers. To attract and engage with these different groups, the retailer may create separate marketing campaigns that highlight different product lines, styles, and messaging to appeal to each segment. By doing so, the retailer can effectively position their brand in the market and differentiate their marketing efforts to attract and retain customers from both groups. In addition to market positioning and differentiated marketing, the implementation of CRM practices in overseas store markets can further enhance customer relationships and drive business growth. CRM involves the use of technology and data analysis to manage and improve customer interactions, ultimately leading to increased customer satisfaction and loyalty. For businesses operating in overseas store markets, implementing CRM practices can help them better understand the needs and preferences of their international customers. This may involve using customer data to personalize marketing communications, offering targeted promotions and discounts, and providing exceptional customer service to build strong relationships with customers. Furthermore, CRM practices can also help businesses track and analyze customer interactions, allowing them to identify trends and opportunities for improvement. By leveraging CRM technology, businesses can gain valuable insights into customer behavior and preferences, enabling them to make informed decisions about their marketing and sales strategies. In conclusion, market positioning and differentiated marketing are crucial for attracting different customer groups, while the implementation of CRM practices can further enhance customer relationships in overseas store markets. By understanding the unique needs and preferences of various customer segments and leveraging CRM technology, businesses can effectively engage with customers, drive sales, and build long-term loyalty in international markets.