Cross-channel integrated marketing is a strategy that involves using multiple marketing channels to reach potential customers and create a seamless experience across all channels. In the context of customer relationship management (CRM), this strategy is particularly important for mining potential customers in overseas store markets. One of the key benefits of cross-channel integrated marketing is that it allows businesses to reach potential customers through a variety of channels, including social media, email, mobile apps, and physical stores. This not only increases the chances of reaching potential customers, but also allows businesses to create a consistent brand experience across all channels. In the context of overseas store markets, cross-channel integrated marketing can be particularly effective. By using a variety of channels, businesses can reach potential customers in different countries and regions, and tailor their marketing efforts to suit the specific needs and preferences of each market. This can help businesses to build brand awareness and loyalty in overseas markets, and ultimately drive sales and revenue. CRM plays a crucial role in implementing a multi-channel strategy for mining potential customers in overseas store markets. By using CRM software, businesses can track customer interactions across different channels, and use this data to create targeted marketing campaigns. For example, businesses can use CRM data to identify potential customers in overseas markets, and then use targeted email or social media campaigns to reach out to them. In addition, CRM software can also help businesses to track the effectiveness of their marketing efforts across different channels. By analyzing data from different channels, businesses can identify which channels are most effective for reaching potential customers in overseas markets, and adjust their marketing strategies accordingly. Overall, cross-channel integrated marketing is a powerful strategy for mining potential customers in overseas store markets. By using a variety of channels and leveraging CRM software, businesses can reach potential customers in different countries and regions, create a consistent brand experience, and drive sales and revenue in overseas markets. As businesses continue to expand into overseas markets, cross-channel integrated marketing will become increasingly important for building brand awareness and loyalty, and ultimately driving success in these markets.