In the tourism industry, customer relationship management (CRM) is crucial for providing personalized travel route recommendations and customized services. By analyzing CRM practice cases, we can gain insights into how companies in the tourism industry are leveraging CRM to enhance the customer experience. One of the key aspects of personalized travel route recommendations is understanding the preferences and needs of individual travelers. CRM systems can collect and analyze customer data, such as past travel history, interests, and feedback, to create personalized recommendations. For example, a hotel chain may use CRM to track a customer's previous stays, dining preferences, and activities, and then use this information to recommend personalized travel routes and activities for their next trip. Customized services in the tourism industry can also be greatly enhanced through CRM. By understanding the specific needs of customers, companies can tailor their services to provide a unique and memorable experience. For instance, a tour operator may use CRM to track customer preferences for activities, dining, and accommodations, and then use this information to create customized travel packages that cater to the individual needs of each customer. CRM practice cases in the tourism industry also highlight the importance of using technology to deliver personalized recommendations and services. With the advancement of AI and machine learning, companies can now analyze large volumes of customer data to identify patterns and trends, and then use this information to make personalized recommendations. For example, a travel agency may use AI-powered CRM to analyze customer data and provide personalized travel route recommendations based on factors such as travel history, interests, and budget. Furthermore, CRM practice cases in the tourism industry also emphasize the importance of ongoing communication and engagement with customers. By maintaining a dialogue with customers through various channels, such as email, social media, and mobile apps, companies can gather feedback and preferences, and then use this information to continuously improve their personalized recommendations and services. In conclusion, personalized travel route recommendations and customized services are essential for providing a unique and memorable travel experience. By analyzing CRM practice cases in the tourism industry, we can see how companies are leveraging CRM to understand customer preferences, deliver personalized recommendations, and provide customized services. With the advancement of technology and ongoing communication with customers, companies can continue to enhance the customer experience and build long-lasting relationships with their customers.