Cross-border e-commerce retail stores have become increasingly popular in recent years, as more and more consumers are turning to online shopping for their international purchases. In order to effectively manage and retain these customers, many retailers are turning to Customer Relationship Management (CRM) systems to help them better understand and serve their customers. In this article, we will take a closer look at the application practice of CRM systems in cross-border e-commerce retail stores, and share a case study to illustrate the benefits of using CRM in this context. One of the key challenges for cross-border e-commerce retail stores is the ability to effectively communicate and engage with customers from different countries and cultures. CRM systems can help retailers to overcome this challenge by providing them with a centralized platform for managing customer data and interactions. By using CRM, retailers can track customer preferences, purchase history, and communication history, allowing them to tailor their marketing and customer service efforts to better meet the needs of their international customers. In addition to improving customer communication and engagement, CRM systems can also help cross-border e-commerce retail stores to better understand their customers' behavior and preferences. By analyzing customer data, retailers can gain valuable insights into their customers' shopping habits, preferences, and trends, allowing them to make more informed decisions about their product offerings and marketing strategies. This can help retailers to better target their international customers and increase their sales and customer satisfaction. To illustrate the benefits of using CRM in cross-border e-commerce retail stores, let's take a look at a case study. Company X, a global e-commerce retailer, implemented a CRM system to better manage their international customer base. By using CRM, Company X was able to segment their customers based on their location, language, and purchasing behavior, allowing them to tailor their marketing and customer service efforts to better meet the needs of their international customers. As a result, Company X saw a significant increase in customer satisfaction and loyalty, as well as an increase in sales from their international customers. In conclusion, the application of CRM systems in cross-border e-commerce retail stores can provide significant benefits for retailers looking to better understand and serve their international customers. By using CRM, retailers can improve their customer communication and engagement, gain valuable insights into their customers' behavior and preferences, and ultimately increase their sales and customer satisfaction. As the global e-commerce market continues to grow, the use of CRM systems will become increasingly important for retailers looking to succeed in the international marketplace.