In recent years, the overseas store industry has seen a significant increase in the use of Customer Relationship Management (CRM) systems to better understand and engage with their customers. However, the industry has also faced challenges in the form of new data privacy regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States. These regulations have had a significant impact on how overseas stores collect, store, and use customer data, and have required them to adapt their CRM strategies accordingly. The GDPR, which came into effect in 2018, has had a profound impact on how overseas stores handle customer data. The regulation requires businesses to obtain explicit consent from customers before collecting their personal information, and to provide them with the ability to access, correct, and delete their data. This has forced overseas stores to re-evaluate their CRM strategies and ensure that they are in compliance with the new regulations. Many have had to invest in new technology and processes to ensure that they are able to obtain and manage customer consent effectively, and to provide customers with the ability to control their own data. Similarly, the CCPA, which was enacted in 2020, has also had a significant impact on the overseas store industry. The regulation gives California residents the right to know what personal information is being collected about them, the right to access that information, and the right to opt out of the sale of their personal information. This has required overseas stores to make significant changes to their CRM systems, including implementing new processes for handling customer requests for information and managing opt-out requests. In response to these regulations, overseas stores have had to make significant changes to their CRM strategies. Many have invested in new technology and processes to ensure that they are able to obtain and manage customer consent effectively, and to provide customers with the ability to control their own data. They have also had to implement new processes for handling customer requests for information and managing opt-out requests. Additionally, many overseas stores have had to re-evaluate their data collection and storage practices to ensure that they are in compliance with the new regulations. Overall, the impact of GDPR and CCPA on data privacy in the overseas store industry has been significant. These regulations have forced overseas stores to re-evaluate their CRM strategies and make significant changes to their data collection and storage practices. However, by investing in new technology and processes, and by ensuring that they are in compliance with the new regulations, overseas stores have been able to adapt to the changing data privacy landscape and continue to effectively engage with their customers.