In the overseas store industry, customer relationship management (CRM) has become increasingly important in recent years. As competition in the retail sector continues to intensify, businesses are recognizing the need to focus on customer experience design in order to differentiate themselves and attract and retain customers. This article will provide a deep analysis of the importance and trends of customer experience design in the overseas store industry. First and foremost, it is crucial to understand the significance of customer experience design in the context of CRM. Customer experience design refers to the process of creating a positive and meaningful interaction between a customer and a brand. This involves understanding the needs and preferences of customers, and designing products, services, and interactions that meet and exceed their expectations. In the overseas store industry, customer experience design plays a critical role in building and maintaining strong relationships with customers, driving customer loyalty, and ultimately, increasing sales and profitability. One of the key trends in customer experience design in the overseas store industry is the use of technology to enhance the customer experience. With the rise of e-commerce and digitalization, customers have come to expect seamless and personalized experiences both online and in-store. Retailers are leveraging technologies such as artificial intelligence, augmented reality, and mobile apps to create immersive and personalized experiences for their customers. For example, some stores are using augmented reality to allow customers to virtually try on clothing or visualize how furniture would look in their homes. Others are using AI-powered chatbots to provide personalized recommendations and assistance to customers. Another important trend in customer experience design is the focus on sustainability and ethical practices. Customers are increasingly concerned about the environmental and social impact of the products they purchase, and they are looking to support brands that align with their values. In response, overseas stores are incorporating sustainable and ethical practices into their customer experience design, such as offering eco-friendly products, reducing waste, and supporting social causes. By doing so, they are not only meeting the demands of their customers but also differentiating themselves in a crowded market. In conclusion, customer experience design is a critical component of CRM in the overseas store industry. By understanding the importance and trends of customer experience design, businesses can better position themselves to attract and retain customers, drive loyalty, and ultimately, achieve success in a competitive market. As technology continues to evolve and customer expectations continue to change, it is essential for overseas stores to stay ahead of the curve and continuously innovate their customer experience design strategies.