In today's highly competitive retail industry, building strong social stickiness is crucial for the success of overseas store businesses. Social stickiness refers to the ability of a brand to keep customers engaged and loyal through various social media platforms and other online channels. In this article, we will delve into the trends and strategies for building strong social stickiness in the overseas store industry, with a focus on customer relationship management (CRM). One of the key trends in the overseas store industry is the increasing use of social media as a platform for customer engagement. With the rise of platforms such as Instagram, Facebook, and TikTok, overseas stores have a unique opportunity to connect with their customers on a more personal level. By creating engaging and shareable content, overseas stores can build a strong social presence and keep their customers coming back for more. Another trend in the overseas store industry is the use of data-driven CRM strategies. By leveraging customer data and analytics, overseas stores can gain valuable insights into their customers' preferences and behaviors. This allows them to tailor their marketing efforts and provide personalized experiences for their customers, ultimately leading to increased loyalty and retention. In addition, the use of omnichannel CRM is becoming increasingly important for overseas stores. With customers interacting with brands across multiple channels, it is essential for overseas stores to provide a seamless and consistent experience across all touchpoints. By integrating their CRM systems with various online and offline channels, overseas stores can ensure that they are always present and accessible to their customers, regardless of where they choose to engage with the brand. Furthermore, the use of AI and automation in CRM is a growing trend in the overseas store industry. By automating routine tasks and leveraging AI-powered algorithms, overseas stores can streamline their CRM processes and provide more efficient and personalized customer experiences. This not only helps to improve customer satisfaction but also frees up valuable time and resources for overseas stores to focus on other strategic initiatives. In conclusion, building strong social stickiness in the overseas store industry requires a deep understanding of customer preferences and behaviors, as well as the ability to engage with customers across various online and offline channels. By leveraging data-driven CRM strategies, omnichannel integration, and AI-powered automation, overseas stores can create a strong social presence and build lasting relationships with their customers. As the industry continues to evolve, overseas stores that prioritize social stickiness and CRM will be well-positioned to thrive in the competitive retail landscape.