In recent years, the overseas store industry has seen a significant rise in the application of data-driven marketing as part of customer relationship management (CRM) strategies. This trend has been driven by the increasing availability of customer data and the growing importance of personalized marketing in the retail sector. One of the key trends in data-driven marketing in the overseas store industry is the use of customer data to create personalized marketing campaigns. By analyzing customer behavior and preferences, retailers can tailor their marketing efforts to individual customers, increasing the likelihood of a successful sale. This approach has been made possible by the widespread adoption of customer relationship management (CRM) systems, which allow retailers to collect and analyze customer data in real-time. Another trend in data-driven marketing in the overseas store industry is the use of predictive analytics to anticipate customer needs and preferences. By analyzing historical data and using machine learning algorithms, retailers can identify patterns and trends in customer behavior, allowing them to predict future purchasing decisions. This enables retailers to proactively target customers with personalized offers and recommendations, increasing the likelihood of a successful sale. In addition to personalized marketing and predictive analytics, another trend in data-driven marketing in the overseas store industry is the use of omnichannel marketing strategies. By integrating data from multiple channels, such as online and offline sales, retailers can gain a more comprehensive understanding of their customers and their purchasing behavior. This allows retailers to create a seamless shopping experience for customers, regardless of the channel they choose to use. Overall, the rise of data-driven marketing in the overseas store industry has had a significant impact on customer relationship management (CRM) strategies. By leveraging customer data and advanced analytics, retailers are able to create more personalized and targeted marketing campaigns, leading to increased sales and customer satisfaction. As the availability of customer data continues to grow, it is likely that data-driven marketing will become an even more integral part of CRM strategies in the overseas store industry.